Well, I've been watching TV commercials and getting annoyed again. This time it is a brand that many cyclists (especially the tech gear lovers) know well, Garmin. Here's the commercial:
OK, so where to start. First, the small, personal annoyance: Why does it appear to be effective marketing to paint spouses (wives in particular) as annoying shrews with these "honey-do" lists?
Even the phrase "honey-do" pisses me off. People seem to like a homonym for something like honeydew, I guess, but that's no excuse. We all have shit to do, for our families, our friends, ourselves and sometimes even, god forbid, for our spouses! WTF is wrong with that? I'll bet you a gazillion dollars that men who feel hard done by because they have chores or errands to do are also pampered little assholes who married clones of their fawning mothers rather than somebody they could respect for doing a hell of a lot more than pulling their own weight, as most wives and Moms I know do. Grrrr. Honey-do. Bah. Urg.
Hey, don't blame me. It's Garmin's commercial.
Even the phrase "honey-do" pisses me off. People seem to like a homonym for something like honeydew, I guess, but that's no excuse. We all have shit to do, for our families, our friends, ourselves and sometimes even, god forbid, for our spouses! WTF is wrong with that? I'll bet you a gazillion dollars that men who feel hard done by because they have chores or errands to do are also pampered little assholes who married clones of their fawning mothers rather than somebody they could respect for doing a hell of a lot more than pulling their own weight, as most wives and Moms I know do. Grrrr. Honey-do. Bah. Urg.
Now, let's turn to the more obvious problem with this commercial. To quote the commercial:
It's an insane amount of stuff, so you can do the one thing you're supposed to do: Drive.
It's an insane amount of stuff, so you can do the one thing you're supposed to do: Drive.
Are You #%^1n' Kiddin' Me? How does an "insane amount of stuff" help you concentrate on driving? Is putting all the distractions of your phone on your dash so you can see them occurring much less distracting? I don't think so, and neither does the cartoon man in the commercial. Where is he looking as he travels along being annoyed by his wife? At his Garmin! Look!
And then he's
Then, at the end when he's supposed to be "doing the one thing you're supposed to do: Drive", he's still not right...
Sorry, cartoon man, but I need to re-arrange your face!
Now as an added and completely unrelated bonus, I took this picture of my TV a good while ago:
All I inferred from this commercial is that people who rush in to Honda sales events are so stupid they don't know how to carry a pizza. So sad.
Thanks for reading! Yer Pal,
R A N T W I C K 
1 comment:
A feeble, last-ditch effort to make humans look relevant in the operation of motor vehicles. Five years from now when the majority of vehicles are autonomous and we all are just riding around passively watching the targeted advertisements our vehicular overloads choose to show us and all we have to do is pause in sipping our liquid meal cups to say "Buy", this concept of "driving" will seem old fashioned and quaint.
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