Things People Say Fridays #16: GoPro Kids

I sometimes wonder if there is some ad campaign I am unaware of, or an Internet meme, or something that explains why people (usually young people, but not always) feel compelled to yell "GoPro!" when they see my helmet cam.

If not, why does this happen with such regularity and in such a similar way? I hope somebody can solve this mystery for me, because otherwise I think it's a little freaky. I'm trying to think of some other consumer item that prompts people to yell out its name on sight, but I'm coming up empty. Here's a just a sampling of what I'm on about:

Mrs. Rantwick, the best (and perhaps most intelligent) woman on the planet, theorizes that it is just the combination of realizing you're being recorded, wanting to stand out and the fact that the ubiquitous GoPro brand name has achieved something like the common usage enjoyed by Kleenex. By that I (or more accurately, she) means people yell "GoPro" rather than "helmet cam" because they have no built-in fear of the willy-nilly use of trademarked names the way online or print writers do. Or, um, should^*.

Problem is, despite how cool and smart she is, I don't always take Mrs. Rantwick's opinions as gospel truth, because, well, we're married and if I did, that would be sort of wrong. There is great interest and entertainment to be had in arbitrarily disagreeing with the one you love most. I'm sure many of you do it all the time and know exactly what I mean.

So, I ask you, dear reader, do you know what's going on? Theories are OK, but I'm still kind of hoping for some meme or ad or whatever like I said at the start. Help me. Like, really, please help me. Hey, maybe the good people at GoPro know... I'll tweet them a link to this post just in case. 

Yer Pal,

R A N T W I C K

^* Dear Trademark™ owners: Please know that I thought that this blog post constituted normal and reasonable use of your brand names. Please don't sue me, because, well, I'm a good guy who just wanted to talk about your products for what I think are decent reasons that don't really convey any message for or against the stuff you sell. If you disagree, please let me know via email at which time I look forward to entering into a lengthy and confusing period of correspondence culminating in my doing whatever saves my ass. Be warned, however, that if you think this little blurb is running long, this ain't nuthin', and you or your lawyers will be in for a veritable shitstorm of me trying to be funny about something that is potentially very serious.

I Know I Shouldn't Give A ****

I took a nice ride yesterday after work, lengthening my afternoon commute by about 15k just for kicks. It was rainy, which was nice because 1) I like riding in the rain and 2) it reduces the number of people out on the paths and 3) I was nice and cool. Anyway, I was in a pretty good mood and getting fairly close to home when this happened:

I didn't have to touch my brakes. I did have to let up on pedaling a little. In the grand scheme of things, it is not a big deal. It shouldn't even be a small deal, but it is to me. Would the officer have done that to a slow car? Maybe, I don't know. I do know that if it is OK for cops to do it, surely it is OK for everybody else, right?

I wonder a little if I'm just being opportunistic, because cops make great video fodder. There may be an element of that in my posting of this video when I let so many other drivers off without a mention here or on youtube. That said, shouldn't I be able to hold police to a higher standard? I know when I'm in a marked work vehicle I drive like anybody might report me for just about anything, which is probably true.

So, having seen the video, what do you think? Cheap shot or legitimate beef? I'm starting to think a little of both.

Yer Pal,

R A N T W I C K